Abruzzo is Italy's most popular region for property,
according to TheMoveChannel.com's At a Glance infographic.
The infographic, which displays buyer activity on the
overseas property portal from the last 12 months, shows that Abruzzo attracted
the most attention, receiving 24.09 per cent of enquiries for Italian real
Lombardy came in a close second, taking 17.42 per cent of
enquiries, while traditional favourite Tuscany attracted 10.40 per cent,
earning it third place. The map reveals a wide range of demand for homes in Italy
but together, the top three regions accounted for over half of all Italian property
enquiries on the site since April 2011.
The least popular area was Friuli Venezia Giulia, accounting
for just 0.05 per cent of enquiries, narrowly beaten by Aosta Valley (0.13 per
cent), Trentino-Alto Adige (0.18 per cent) and Emilia-Romagna (0.18 per cent).
While Abruzzo's ascension above the more typical tourist
destinations may come as a surprise, its absence from Italy's top 10 destinations
is even more unexpected. In the last 12 months, Portofino was the most-searched
for location, with 5.52 per cent of house hunters looking to Liguria for the
Italian Riviera lifestyle after Wayne Rooney was married there in 2008.
Coastal towns, such as Bari and Tropea, also attracted
attention and Tuscany's share of the Riviera brought buyers to Viareggio. But not
even Wayne Rooney's wedding could compare to the allure of Lombardy's Lake Como,
where George Clooney famously owns a holiday home. Lombardy may have lost out
to Abruzzo in overall enquiries, but thanks to Como's charm, the region
accounts for three of the Italy's most popular locations.
The infographic also analyses Google search behaviour over
the last year. Buyers tend to search generally for "property for sale in Italy"
or "property in Italy", with activity peaking in July, when the phrases were used
in 2,400 and 880 searches respectively. As with previous European infographics,
"houses for sale in italy" are the most popular type of real estate.
Conversely, "apartments for sale in Italy" and "land for sale in Italy" were used
in almost no searches at all.
Editor Ivan Radford comments: "Italy: At a Glance shows some
intriguing trends in one of Europe's most familiar property markets. Unlike
Portugal or Spain, there is no clear winner on the property map and Abruzzo's slight
authority remains surprising, especially given the comparative level of interest
in close rival Lombardy. The popularity of destinations outside of Abruzzo suggests
that many investors already know where they want to buy in Italy, with that crucial
extra 7 per cent attracted to the region for other reasons, such as
Founded in 1999, TheMoveChannel.com is the leading independent
website for international property, with than 400,000 listings in over 100
countries around the world, marketed on behalf of agents, developers and private