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MOROCCO AIMS TO BROADEN ITS APPEAL

Tuesday, 11 Mar 2008


Leading figures in the Moroccan holiday industry have travelled to Europe in an attempt to broaden its appeal.

Morocco aims to broaden its appeal A delegation including tourism minister Mohamed Boussaid is currently participating in the International Tourism Bourse, a major travel trade show staged in Berlin.

According to Magharebia, he is taking the opportunity to promote Morocco's various cultural and historical attractions, as well as its natural places of interest.

It is hoped that this strategy will help the country attract a wider range of holidaymakers, such as those who do not exclusively want to catch a suntan on the beach.

Mr Boussaid commented: "We just need to adapt our product because the German market is mainly focused on beach holidays."

The news provider added that the Moroccan stand at the event was "swamped" with enquiries from visitors.

According to official figures, 7.45 million holidaymakers visited Morocco in 2007.

This is 13 per cent higher than the figure recorded 12 months earlier and a sign that tourist accommodation is attracting increased levels of demand.

Property Select offers a comprehensive selection of overseas property in Morocco, news, members club and reviews of the latest property developments.


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