Kempinski Hotels goes to Soma Bay in Egypt

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KEMPINSKI HOTELS GOES TO SOMA BAY IN EGYPT

Friday, 05 Dec 2008

Kempinski Hotel Soma Bay, the newest addition to the luxury hotel brand, Kempinski Hotels’, portfolio, spells good news for Egypt, which has experienced a rapid rise in the number of tourists visiting it in the past several years. The Soma Bay property in Egypt is located on the Red Sea Riviera coastal area, which has become a hotspot for overseas property in recent times.

Kempinski Hotels has always been extremely choosy about which foreign markets it invests in, because it wants to ensure that it trades only in burgeoning tourism markets that have good potential for growth, as well as guarding its brand name. The Egyptian authorities have welcomed Kempinski Hotels’ approval, which international and Egypt property investors have also noticed.

The number of tourists who stayed in Egypt accommodations was as high as almost 10 million last year, an increase of more than 13% from 2006, and these numbers are predicted to swell to more than 11 million by 2010. This makes it clear why Kempinski Hotels has decided to invest in the Soma Bay resort property in Egypt. Official sources indicate that more than 96 million ‘tourist nights’ were spent in Egypt, which goes to show just how sizeable this market really is in regards to the hotel industry.

Kempinski Hotel Soma Bay is situated close to the beach and offers a wealth of luxury to its guests, with lagoons, waterfalls, restaurants and a variety of sports and health amenities to ensure a continuing high demand for accommodation there. The Kempinski Soma Bay hotel is located on an Egypt property that is an integral part of a new resort that boasts a large marina and a sandy private beach where guests and visitors can partake in snorkelling, deep sea diving or sunbathing until they acquire a lovely golden brown tan.

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