FLAGSHIP ADDRESS HOTEL FOR EGYPT
Tuesday, 26 Aug 2008
The Address hotels have thus far been limited to the United Arab Emirates, but Emaar Hospitality Group recently announced that Uptown Cairo would be boasting an Address hotel in Egypt, adding to the existing property in Egypt, by the year 2011. This new accommodation in Egypt will have 300 apartments and 200 rooms, and will be constructed by Emaar Misr on behalf of Development SAE.
The chief executive of Emaar Hospitality Group, Marc Dardenne, says that the Address Hotels and Resorts are a global brand, and goes on to say that because the company is managing the first global property in Egypt for Address hotels, it is highlighting its ability to provide world-class services in the international hospitality markets. Patrick Heuze, the senior corporate director of development and operations for the company, says, “The management contract for opening an Address property in Uptown Cairo is part of our ongoing strategy of international expansion.”
The first three Address properties are planned to open their doors during late 2008 in Dubai, and the Emaar Hospitality Group has also stated that it will be introducing certain procedures and standards in order to “enhance the guest experience” at the company’s properties in Egypt and around the world. These procedures and standards, dubbed “Passion Plus” were developed together with the Guest Best consultancy company.
Dardene says that obtaining concrete service and quality levels is vital to companies that own and manage properties, in Egypt and other places, that are focused on benefits. He goes on to say that this is one of the distinctive selling plans that Emaar Hospitality Group practices. Dardenne then says, “Passion Plus will be one of our key drivers in accrediting all our properties to the highest international standards in quality certification.”
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