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TOP-CLASS INN PREPARES TO DOMINATE UAE HOTEL SECTOR

Friday, 03 Oct 2008

The most successful and biggest hotel brand in the UK, Premier Inn, has declared that it’s obtained sites in Umm Al Qawain and Ras Al Khaimah, which adds further credence to the hotel chain being dominant in the budget hotel section for the region. These two properties are in addition to the four properties in Dubai that the company has already obtained in Dubai Silicon Oasis, Dubai Al Jadaf, Dubai Investment Park, and Dubai International Airport.

These properties in Dubai and other areas prove that Premier Inn is quite serious when it comes to obtaining its aim, which at this point in time is to operate over 6000 hotel rooms throughout the GCC before the year 2012. The managing director for the Middle East’s Premier Inn, Darroch Crawford, says, “It is our aim to provide high-quality, low-cost accommodation throughout the region, offering customers value for money which is unprecedented in the region.” Crawford goes on to say that the company has plans to hopefully announce even more sites in other regions, such as Muscat, Abu Dhabi, and Doha, amongst others.

Premier Inn Hotels’ venture already boasts 500 hotels with 38,000 hotel rooms across the United Arab Emirates alone. Senior vice president of Emirates Corporate Development, Derek Swan, says, “Following the successful opening of the first Premier Inn property in Dubai Investments Park, it’s clear that there is a big market for low-cost accommodation in the hospitality sector.” Swan says that this makes the hotel chain eager to go ahead with its plans and add more sites to its already impressive portfolio of accommodations in Dubai and other UAE regions.

The Premier Inn hotel already existing in Dubai Investments Park affords guests a cheaper room rate in the wintertime, and although the rates for rooms at the new hotels in Dubai and across the UAE aren’t public knowledge yet, its expected that guests will receive the same affordable rates.